If you’re holding on to American Airlines AAdvantage miles, now is the time to decide what to do with them. As we enter the final stretch of 2025, October presents a narrow window of opportunity for sellers who want to get top value for their miles—before the holiday travel season tightens award space or the airline introduces new changes to its loyalty program.
In this article, we’ll explain why airlines tend to devalue miles around major travel seasons, what to expect as the holidays approach, and how selling now through Miles123 can help you lock in value and avoid unnecessary risk.
The Devaluation Trend: What Airlines Do Before and After Peak Seasons
Devaluation happens when an airline increases the number of miles required for award bookings—often without much notice. Over the past decade, American Airlines (and other major carriers) have gradually moved toward dynamic pricing, meaning award ticket prices fluctuate based on demand, availability, and time of booking.
These devaluations commonly occur:
- Before or after major travel seasons (such as summer or winter holidays)
- When airlines expect high demand and want to reduce award availability
- When loyalty programs are preparing for structural changes or new partnerships
With Q4 being one of the busiest travel periods of the year, it’s not uncommon for airlines to silently increase redemption rates or limit award space—both of which decrease the practical value of your miles.
Why October Is a Smart Time to Sell
October is often the last calm period before holiday travel surges, making it an ideal time for sellers to take action. Here’s why:
- Award availability begins to tighten by mid-November
- Many buyers (frequent travelers, agents, corporate bookers) are actively seeking miles now to prepare for holiday trips
- Resale rates are still strong, but they may drop as the market becomes saturated or as American adjusts redemption options
If you wait too long, you could miss the opportunity to sell at peak value—or worse, find that your miles are suddenly worth less due to last-minute program changes.
Protect Your Miles’ Value by Selling Early
Selling your American Airlines miles now allows you to:
- Avoid devaluation by locking in today’s resale rate
- Skip the stress of trying to find award space during the holidays
- Convert miles into cash you can actually use, instead of struggling to redeem them later
If you don’t have travel plans in the next few months, holding on to your miles offers little benefit—especially when their value could drop without warning.
How Miles123 Makes Selling Fast, Easy, and Secure
At Miles123, we understand the importance of timing. That’s why our process is built for speed and safety:
- Visit Miles123.com and select “Sell American Airlines Miles”
- Get a Free Quote – See how much your miles are worth in just minutes
- Verify Your Miles – We securely confirm your balance
- Get Paid First – You receive your payment before you transfer any miles
There’s no risk, no delay, and no commitment until you’re ready.
Airline devaluations can happen fast—and once they do, your miles won’t be worth as much. If you’ve been waiting for the right time to sell your American Airlines miles, October may be your last chance to do so at a premium rate.
Visit Miles123.com today, get a free quote, and protect the value of your miles before the holiday rush begins.
